Zara Opens New Madrid Flagship

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Zara
Zara
Zara opened a new store at number 23, Calle Serrano, one of Madrid's busiest shopping streets.

Zara's new store, with a sales area of over 2,400 square metres, houses the brand's entire men's, women's and children's collections throughout its five brand stories. We took great care to ensure that the store façade blended in harmoniously with its unique historic location. The project sought to preserve and restore the building's historically listed facade, while sensitively modernised the interior for commercial use.

The inside of the store is centered around a cubic glass structure, which stands independent of the original facade and reflects the entire construction of the building. The new store has been built to adhere to the most stringent environmental standards. These strict sustainability criteria apply not only to the building's construction but also its ongoing commercial operations, generating water and energy savings of 30% and 50% compared to conventional stores. The building specifications were designed with a view to achieving platinum LEED certification, the highest level awarded. This US green building certificate is widely considered the most stringent sustainable architecture standard in the world.

We are honoured to have been able to restore this landmark building to its former glory. The facade is now replete with period character features such as exposed brick and beautiful balconies made from intricate wrought iron. Number 23 Calle Serrano represents one of the finest examples of Madrid's residential architectural style from the early 20th century.


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